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 Friday, February 08, 2008
Save Memories & Trees
2/8/2008 2:06:09 PM (Eastern Standard Time, UTC-05:00)
As Beth and GinaMarie prepare to fly to CHA, here's a news release I received that made my world-peace lovin' heart happy. Wishing you peace & love. Patty

Piggy Tales’ entire collection now made entirely of recycled paper

Piggy Tales, a family-owned and operated international scrapbooking company, is the first major scrapbooking manufacturer to print its entire collection of scrapbook paper on certified recycled paper.  The company will roll out its new product at the upcoming Craft & Hobby Association’s Winter Convention and Trade Show in Anaheim, CA on February 10-13.

“For an industry that is made up of more than 70 percent paper products, going ‘green’ with our paper seemed like a logical and responsible step,” said Debbie Juden, CEO of Piggy Tales.  “We want to do our part to preserve our natural resources, and we want to be able to give scrapbookers the means to do the same. Scrapbookers are naturally passionate about saving memories; now we are giving them the chance to save the environment as well. It’s just one more reason to feel good about scrapbooking.”

Many paper companies shy away from recycled paper because it can be difficult to maintain the vibrant colors and creative designs that are trademarks of popular scrapbook paper collections, but owners of Piggy Tales say it’s worth the challenge.

“In our industry, changing the paper can be a risky proposition because it’s not just an office supply staple for us,” said Debbie Juden, “it represents the majority of our annual sales. We wouldn’t have taken this step toward recycled materials if we weren’t 100 percent confident that our paper would still have the sharp designs and great color collections that our customers have come to expect from Piggy Tales.”   

In addition to using recycled paper, Piggy Tales’ paper is lignen and acid free and is printed with soy ink rather than the standard petroleum-based inks. Soy ink contains non-toxic soybean oil and is not only more environmentally friendly, but also makes it easier to recycle the paper.  

“We estimate that converting our entire paper supply to recycled paper will save more than 100 trees in a year,” said Ryann Juden.  “There are more than 25 million people in the US alone that call themselves scrapbookers; if we can encourage even a fraction of them to use recycled products, we can all make a huge impact on the total number of trees used in paper production.”

                 For more information on Piggy Tales, visit piggytales.com.



2/8/2008 2:06:09 PM (Eastern Standard Time, UTC-05:00)  #  Comments [0]