Your MM team met this morning to do what some editorial teams call a postmortem on the March/April issue (which goes on sale 2/19, subscribers will be receiving soon). We don't like that word because we're not trying to discover why the issue failed or died, but rather to acknowledge what we felt we did well and to look for ways to improve the next issue.


March/April 2008             February 2008

I love this process of flipping through the magazine as a team and just saying what worked and what could have been better. Not everyone on the team gets to see all the articles before an issue goes to print, as some editors only work on certain columns. It's rewarding to take the time to look at the finished product together and to realize how getting that issue to print is a joint effort among us and so many others: YOU (our readers and contributors), photographers, production specialists, printers, the post office.

When you get your March/April issue (or if you want to talk about the February issue), email me at editorial@memorymakersmagazine.com. Include the word Feedback in your subject line, and then tell me what you thought we did well AND/OR what we could improve upon next time.

We also talked about what we do as writers and designers to keep our creative juices flowing. Here are the responses from the team. Can you guess who said what? Come to the forum and post your guesses. I'll check back into the forum on Friday to reveal who said what!
            Beth, executive editor
                Patty, managing editor
                    Christy, art director
                        Katie, associate editor
                            GinaMarie, assistant editor

a) bought new music from iTunes including artists Yael Naïm and Deb Talan
b) went shopping at Jungle Jim's international food section for ingredients to make sushi at home
c) wrote for her personal blog with creative abandon
d) bought a book at Half Price Books called Cath Kidston's Brilliant Ideas for Using Vintage Fabrics in Your Home
e) subscribed to Real Simple

Wishing you and yours peace and love, Patty